Science is all about experimentation and observing to gain a better understanding of the world around us. That knowledge then informs the development of theories that can then be tested and validated. This scientific method results in innovations that improve the lives of people, including the development of new therapies and advancements in healthcare. Business, on the other hand, is all about identifying requirements and creating innovative products to meet them, while considering growth opportunities profit margins, as well as the social benefits. Business and science are a powerful mix that propels our world forward.
Scientific breakthroughs rarely go anywhere without the support of an industry community that understands the need for and wants to bring the invention to the market. In many cases, this means that scientists must learn how to manage a business.
One method is through the increasing practice of science to business (S2B) marketing that helps researchers more efficiently market and sell their research, while also protecting intellectual property. Some universities have established S2B centers, and a few journals are focused on promoting S2B.
There is also a need in business for “softer” skills, which can provide an excellent foundation for success. This includes critical-thinking and communication, as well as the management of projects. This is the reason why top universities like Woxsen offer undergraduate programs that equip students with the necessary tools to thrive in the business world. The Bachelor’s of Science in Business is a 120-credit program that offers concentration options in Accounting Systems, Management Information Systems, Marketing, and Innovation and Entrepreneurship.
